Each pair of Olga Basha jeans features a classic unisex fit, crafted in fabric sourced from smaller-scale mills and woven from unconventional fabrics. Just as jeans mold and fine-tune to the shape of bodies over time, so too does Olga Basha adapt and reinvent with the future in mind to create bold, well-made denim that lives on.
Denim holds prominence in the history of fabric, but how should it evolve in our changing world? Olga Basha began as an experiment to source the strong, underutilized fiber - hemp. Re-introducing hemp into manufacturing will help to diversify the denim market which, for decades, has been flooded with pesticide-reliant cotton. Through experimenting with alternative materials, Olga Basha looks to redefine how we produce, consume and care for our clothes today.
The price of the jeans reflects the true cost of making textiles and garments today. These days, conventional cloth alone relies on exploitative labor fueled by mass production.
Each pair of made-to-order jeans costs on average 100 USD to produce. The production in New York City costs 45-90 USD. The denim fabric ranges from 10-30 USD. The pocketing is always dead stock cotton at approximately .25 cents and the buttons are from Cobrax in Switzerland at approximately 1.20 USD per pair. Finished with labels from CADICA that cost about 1.30 USD per jean.
Please allow for consistent wear before cleaning the jeans. The first wash should be a dry clean. Following washes — hand wash, rinse thoroughly, and air dry. Prior to the first wash, please note that due to the nature of the raw material and natural indigo, the blue dye may rub off on light colored fabric.
Olga Basha utilizes hemp as a statement against the rampant use of conventional cotton in denim. Modern production of cotton is extremely harmful to the earth’s ecosystems – according the World Wide Fund, 2.4 percent of all farmland is planted with cotton, comprising 24 percent of the fertilizer, 11 percent of the pesticides, and 25 percent of the water consumed by agriculture annually. It’s time we realized that high-quality fabrics must instead come from alternative practices that show promise within regenerative farming models.
The very first pair of Olga Basha jeans were made of organic hemp thread. This strong, underutilized fiber with a complex history can be a starting point for change, particularly in denim textiles. Hemp fiber demonstrates the intrinsic quality of blue jeans, made to change slowly over time and endure many years of constant wear.
Nihon Menpu & Taishobeski
Cobrax Evergreen Eco
Seven & L, New York City
Agnes Beier & Christina Bardram
WEB & GRAPHIC DESIGN
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If you are not satisfied with the fit of the item, we can accommodate a return or exchange request within 14 days. Jeans must be unwashed and unworn, with all of the tags attached. Customers are responsible for all shipping costs.
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